Browse Category: Brazil

Roberto Santiago Helped People Realize How Important the Mall Was

The Manaira Shopping Mall gave people a chance to see how they could make things better for themselves and for others. It was a great way for Roberto Santiago to give back to the community and give people what they were looking for. For Roberto Santiago, this meant he would need to try different things and would need to make sure the mall was better than all the rest. It also made it easier for him to try and help people who needed his help while they were shopping at the mall. Everything he did went back to the positive things he could do and the opportunities he was confident he could give his clients. It helped him make sure he was doing things right and gave him all the motivation he needed to continue offering different things to the people who he was helping with the business.


The mall started out as just another mall, but it grew into something so much better. Roberto Santiago wanted the mall to be exclusive of Manaira and that’s how he was going to make things better. He wanted people to try and learn more about what they were doing and how they were going to be able to enjoy different shopping options. Those who came to the mall could clearly see that Roberto Santiago was dedicated to the shoppers, the diners and the people who were coming to be entertained. He wanted them to feel comfortable and feel like they had options for everything.


Many of the customers who came to the mall just to shop were the ones who came there for different purposes too. Once they were at the mall, they knew they would be able to try different things. They also knew they would be able to get more from the situations they were in if they were at the mall and doing things right. It helped them make the most positive choices for their opportunities and allowed them the chance to feel good about what they were doing while they were trying different things.


For years, Roberto Santiago made sure he was giving people the attention they deserved. He regularly added things to the mall that people had requested and that showed he was truly dedicated to the success of the mall. He wanted everyone to know he was working hard to make sure things would work for him and for the people who he was trying to help. Everything worked out because now the mall is one of the longest-standing in Brazil. It is thriving at a time where other malls that were offering the same things are struggling to keep their heads above the water in the economy.


BMG Continues To Grow Under Ricardo Guimaraes

Flavio Pentagma Guimaraes, a large and successful investor and entrepreneur in mining and agriculture, is the father of Ricardo Guimaraes. Ricardo Guimaraes was born in one of the richest and most powerful families in Minas Gerais. Ricardo Guimaraes is however recognized for his role as the president of BMG bank.
Ever since taking over the management of the bank in 1998, Ricardo Guimaraes has shown his great talent of innovation and hard work. He turned BMG bank into the National Loans leader shortly after taking over. The connections and interests of the Guimaraes family in the financial sector date back to the early part of the last century. In 1930, the grandfather to Ricardo Guimaraes, Antonio Mourao Guimaraes, founded the Land Credit Bank.
Ricardo Guimaraes’ management has seen the bank come up with a strategy to become a leader in Brazil’s consigned credit monitoring market. The bank’s operations are handled by a lean and efficient team as well as consultants who are spread across the country. BMG’s main focus is offering low-interest credit to an audience whose default level is low. This has worked for the good of the bank, making it the leader in the industry.
Apart from running BMG successfully, Ricardo Guimaraes offers sponsorship to various football teams as well as athletes in Brazil. At the moment, BMG is the biggest sponsor of football in Brazil. BMG bank receives good returns from the investments made in the sponsorships. The sponsorships are also functional for BMG in the area of advertising. The bank achieves enormous visibility by stamping its three orange letters in the various clubs it sponsors all across the country.
Ricardo Guimaraes’ love for football does not end at the sponsorships and his support for Clube Atlético Mineiro. His love has seen him chair the Alvinegro Mines, a position he took to succeed Nelio Brant. Ricardo managed the club for half a decade before being succeeded by Ziza Valadares. His commitment to the club was exceptional. He assisted the team during difficult times by contributing money from his own pocket. His commitment has earned him a lot of respect a decade after leaving the club, from both the board and the fans.
When it comes to the future of BMG, Ricardo Guimaraes continues to bank on firm and strong payroll loans as the main product offered by the bank.

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Source:  Agencia Estado

Football Sponsorships At Banco BMG.

Banco BMG is a leading consigned credit lender in Brazil. The bank has embarked on a unique journey to prosperity since the turn of the new century. Under the leadership of outgoing CEO Ricardo Guimaraes, the bank has reinvented its mode of business.

In the social scene, Guimaraes is a lover of sport especially football the favorite past time in Brazil. He combined his passion for football into an avenue to promote the brand of the company. Sports marketing has made BMG the prime sponsor in Brazilian football circles. Guimaraes himself serves as the president of Atletico Mineiro, one of the best clubs in the Serie A division.

BMG has a special fund set up in 2009 for the welfare of athletes and sportsmen. As a lender, it also advances loans to football teams to meet their running costs. In return, the clubs can pay off the loan or give BMG some economic rights to their stadium’s and players. BMG makes its profits from the sale of players in the future. The possibility of working with clubs in the Serie A is a worthwhile venture for BMG. The deals they put in place result in win-win situations for all parties involved. However, BMG keeps the contracts signed with players private.

Sponsorships do not come cheap. The sponsor invests lots of resources to meet the running costs of the clubs involved. The clubs, in turn, get the funds to pay their players and technical bench a well as facilitate logistics for playing every game. Though the deals take up a large chunk of resources, Ricardo asserts that the bank reaps its rewards in brand recognition and financial returns.

The financial returns result from the sale of players in which the bank has commercial rights. Guimaraes says it’s important for the bank to contribute to the development of the game and, therefore, partner with as many clubs as possible. The bank remains impartial and does not support a specific team to win the league crown. The league is widely followed, and, therefore, BMG’s brand reaches a wide audience.

Under the terms of every sponsorship deal, every sponsored club prints the logo, colors and names of BMG on the official sports kits. For instance, the official BMG Orange color theme appears prominently on several club’s kits in the league. Some of these clubs include Cruzeiro, Vasco, Fluminese and Sao Paolo.

BMG remains keen to reach new heights and is currently in the search for a business partner to share the burden with as it diversifies its products.



The BMG bank is one of the pioneer credit institutions in the Brazilian financial markets. The bank prides itself in the vast networks of customers and partners it has over a period of eight decades. BMG also has massive presence in international capital markets where they raise investment capital.
The last decade has seen an organizational culture change at BMG. Extensive market research and formulation of sustainable strategy have been put in place. The bank has taken steps to improve customer relations, and its branding power has grown. In return, the bank’s customer base has increased. The management cites the influence of the bank on the expanding credit access ratios in Brazil.
The acute administration of the bank over the past ten years stems from a desire to keep the bank at the core of Brazil’s financial markets. Indeed, Brazil’s economy is growing more steadily than ever. Inflation is uncommon in the country while the population continues experiencing better standards of life. Investors have been eyeing Brazil’s productive sectors. For BMG, the future must provide big business.

The marketing strategies at BMG have given the firm massive sales and publicity. The banks retail outlets numbering over 3,000 countrywide helps the bank extend its services. The bank contracts over 50,000 agents to improve its retail networks . The bank also applies new technologies and innovations in the banking sector keeping it updated on current trends. As a result, BMG stays ahead of the competition.
This publicity is also promoted by various social and sporting engagements that BMG sponsors. These sponsorships are just a small part of the bank’s corporate social responsibility practice. The bank shares a common value for cultural heritage with the Brazilian society.
They, therefore, promote cultural festivals. Sporting engagements such as soccer and volleyball are favorite past times for the Brazilian population. BMG sponsors such sports through various league teams in several tiers of the game. By so doing, the bank positions itself on a suitable platform for interaction with youths.
The visionary man behind the BMG revolution is Ricardo Guimaraes. He serves as the bank’s president and CEO. He started out at junior positions at BMG in the 1980’s and rose up the ranks. Mr.Guimaraes’ management skills have endeared him to the public, clients and partners. His galvanizing presence has given the bank’s operations some great traction. Today, BMG controls a significant share of the Brazilian financial markets.

BMG: The Brazilian Financial Guru

BMG is one of the Brazilian privately owned financial institution that has a rich history dating back to 1930s. The Pentagna Guimaraes family controlled the financial firm since its inception as Banco de Credito Predial S.A being a commercial bank offering its services to both individuals and institution. The company later rebranded to Branco de Minas Gerais S.A.

Before the mid-1990s, BMG primarily focused on wholesale and consumer financing. BMG’s effort in the areas of specialization were fruitful as they became the market leader in the funding of cumbersome and light vehicles in the 1980s. After 1998, there was a shift of the concentration as they decided to venture in the provision of payroll loans in Brazil, eventually making themselves the point of reference of the operation.

In 2012, BMG and Itau Unibanco S.A. signed an association agreement whose objective was to offer distribution and commercialization of payroll loans in Brazil, giving rise to the Banco Itau BMG Consignado. Later in the year, the two companies entered a pact to unify the business, hence focus the payroll loans operations as a common goal. The agreement led to BMG owning 40% of the total and voting capital stock while the Itau Unibanco holds the rest. The unification was highly advantageous to BMG as it gave them an opportunity to venture on other products such as Payroll Credit Card, BMG Empresas, and financing of used vehicles.

Over the years, BMG employed working strategies so as to satisfy their customers’ needs as well as reaching their portfolio. The strategies of BMG are well-specified under some pillars that act as the baseline. The first pillar is profitability in such a way they concentrate on loan portfolio in that they attract massive profit levels. Additionally, BMG conducts its business in that they ensure high asset quality as well as strive to spread their funding sources. Furthermore, BMG aims to provide high operational efficiency and building high-performance labor force.

The competitive advantages that BMG holds over other firms are their tradition and high brand recognition that they have built over the 80 years they have been in the business. Additionally, the firm’s strict and conservative risk policy as well as the entrepreneurial and innovative culture gives them an upper hand over the others. Lastly, the concrete corporate governance practices and the high flexibility to adapt market conditions gives them a nod over the other companies.

Currently, Ricardo Annes Guimarães serves as the President and CEO of the BMG as from June 2004. He served the BMG fraternity in different levels starting from 1980. Ricardo graduated with a degree in business administration from Una-Faculdade de Ciencias Gerenciais in 1988.