Eduardo Sirotsky Melzer is both chairman and president of the RBS Group. He has held these positions since January 1, 2016. Eduardo is the successor of Nelson Sirotsky as chair of the RBS Group’s Board of Directors. Born May 13, 1972 in Porto Alegre, he represents the third generation in the family-owned company. Maurício Sirotsky Sobrinho, the founder of RBS Group, is Eduardo’s grandfather.
Eduardo is commonly known as “Duda” Melzer. Since graduating college, he has built a successful career in business. His alma mater is Pontifical Catholic University of Rio Grande do Sul (PUCRS), he graduated at age 26 with a degree in Business Administration. He obtained his Master’s Degree from the illustrious Harvard Business School in the United States.
Eduardo takes pleasure in the leisure things in life. He spends his spare time as a director of the Mercosul Biennial art show hosted in Porto Alegre. This art show celebrates international contemporary art with a focus on what’s new and amazing.
In an article on Estadao, RBS Group is a media conglomerate composed of 12 radio stations, 15 radio stations, and 3 newspapers. Due to his success with RBS Group, he founded his own company and sits as Chairman of the Board of Directors. E-Bricks is a digital agency whose mission is to invest in growing, successful, entrepreneurial enterprises. They operate globally with excellent prospects. E.Bricks Digital, the technological arm of Duda’s company, is made up of a mass of digital companies. RBS Group operates through E.Bricks and E.Bricks Digital in the arenas of digital media, technological advancement, mobile innovation, and segmented e-commerce.
Within the RBS Group, Duda operates Engage Eventos, RBS Publications, a graphics company, Vialog, the Maurício Sirotsky Sobrinho Foundation, and Appus (big-data focused on HR improvement), and HypermindR (big-data geared towards consumer behavior analysis).
You can follow him on Twitter